Google ads were also known as Google AdWords .in this article. I will let you know about what are Google ads, what are the main works of Google ads? and why it is necessary for the online marketer to take the help of Google ads for generating more money and increasing their online presence.
What are Google Ads?
Google ads is a platform of Google that allows users to do various kinds of work with the help of this platform. It is a platform by which Many of the advertisers company take the help of this platform to advertise their products and services through different online channels or through the google network , GDN Google display network.
what are the benefits of Google ads?
there are multiple benefits of Google ads. You should know something more about Google ads before knowing about the benefits of Google ads. it is one of the highest making profitable businesses to the advertisers with the help of their system.
Now come to the benefits of Google ads.
you will be able to target the audience according to your reach. Suppose you want to reach some specific area for some specific pin code in a particular country or state you will be able to do that and targete individually. These are the main benefits of Google ads.
What are the types of Google ads?
There are many six types of campaigns that Google ads allows you. in this campaign you will be able to target with different types of methods that are required for your company to do. it will be easy for you to make a campaign according to your requirements. let me site you all the six main types of the campaign that Google ads allow you.
Types of campaign
1. Sales
2. Lead
3. Website traffic
4. Product and brand consideration
5. Brand awareness and reach app promotion
In Sales- there are five types of campaigns that can be used by professionals.
Search campaign- in a search campaign you will be able to reach customer whoever is interested in your product or any kind of service you are providing with text ads
Display campaign- in-display campaign you will be able to run display ads which will be different kinds of the wave.
Shopping campaign– in a shopping campaign you will be able to promote your products
.
Video campaign – in the video campaign, you will be able to engage your Viewers and also reach your rivers on YouTube across the globe.
A smart campaign -it is quite easy for you to reach your business goal with the help of automated ads on Google across the globe.
In Lead campaign, There are five types of the campaign like as in the sales funnel
When we talk about website traffic campaign then you will be able to run four types of campaign namely and that will be..
1. Search campaign
2. Display campaign
3. Shopping campaign
4. Video campaign
When we talk about the product and brand consideration campaign then you will be able to run two types of campaign
1. Display campaign
2. Video campaign
When we talk about the third campaign which is known as brand awareness and reach then and you will be able to run two types of the campaign only.
1. Display campaign
2. Video campaign
When we talk about the application campaign then only one type of campaign you will be able to run.
App campaign- in this campaign you will be drive promotion of application across Google’s network GDN
What is a campaign and how we should work on a campaign?
First of all, campaign is a Framework that will be created by the advertisers with the help of digital marketing professionals or Google ads professionals. they will create a campaign. which can maximize our leads ,brand awareness, sales, app promotion, website traffic ,whatever we want to do we will be able to do with the help of creating a campaign.
What are the requirements for creating a campaign?
Whenever you will be trying to create any kind of campaign suppose the let us take a search campaign we are trying to create.
you must have digital marketing skills
you must know about google ads
you must aware of maneging money while spenting on ads
